Brand Marketer & Content Strategist

I don't
write content.
I write cities.

Six brands. Four states. One through-line.

Turning unfamiliar names into places people feel something about — through campaigns, community, and content that earns attention instead of buying it.

See my work Get in touch →
100M+
Views Generated
80K
Instagram Peak
6
Brands Built
8yr
Experience
Yojitha M Y — Brand Marketer, Bengaluru
2016
Est.
Bengaluru
Scroll
Namma Yatri✦ Yatri Sathi✦ Kerala Savaari✦ Odisha Yatri✦ Bharat Taxi✦ Bounce Bikes✦ 100M+ Views✦ 80K Followers✦ 78% Adoption Rate✦ 4 States✦ Namma Yatri✦ Yatri Sathi✦ Kerala Savaari✦ Odisha Yatri✦ Bharat Taxi✦ Bounce Bikes✦ 100M+ Views✦ 80K Followers✦ 78% Adoption Rate✦ 4 States✦

Every city has a personality before it has a population. My job has always been to find the one thing a place is proud of — and hand it back to the people who live there. Not as content. As proof that their city is worth rooting for.

Yojitha M Y  ·  Bengaluru, India Open to Opportunities
Selected Work

Six brands.
Four states.
One strategy.

Every engagement below started with a blank channel. The cities were different. The approach was the same: find what's local, make it loud, measure what matters.

01
Flagship Growth
Karnataka's auto,
on Instagram.
Namma Yatri — Karnataka

Took a transport app's Instagram from 15K to 80K followers. Built the brand's social voice from scratch — regional, warm, occasionally funny, always intentional. Worked with Shreyanaka Patil (Indian Women's Cricket), Gagan Srinivas (Dr. Bro), and Kannada industry names. Then repeated the playbook across Hyderabad and Delhi.

15K→80K
Instagram
100M+
Views
10M+
Likes
02
City Launch
Kolkata, but
make it scroll.
Yatri Sathi — Kolkata

Built a Bengali brand identity for a bike taxi app in a city with serious cultural opinions. Grew 7K→30K by making content that felt of Kolkata, not about it.

7K→30K
Followers
10M+
Views
03
0 → 1
Kerala,
from zero.
Kerala Savaari

No channel, no playbook, no precedent. Built Kerala Savaari's presence from scratch and reached 25K in a market that doesn't trust new brands easily.

0→25K
Followers
04
B2D Strategy
The driver
as audience.
Bharat Taxi

Most content marketers think in users. Here the driver was the product and the audience. A 0→1 marketing strategy built around trust and tangible benefit.

80%
Subscription Acceptance
05
Performance
78% adoption
via copy.
D2R & Autopay Campaign

End-to-end UPI Autopay comms reaching 36,500 drivers via push, WhatsApp, and IVR. 78% adoption — through writing, not discounts.

78%
Adoption
36.5K
Drivers
06
Community
30K subs.
No viral trick.
Driver YouTube Channel

30K subscribers, 20M cumulative views — not from viral moments but from consistent, human content that drivers actually wanted to watch.

30K
Subscribers
20M
Views
The Route

Eight years.
One direction.

Process → Design → Content → Brand

Jun 2024 – Present
Content Marketer
Namma Yatri

Multi-state brand growth across Karnataka, Kerala, Kolkata, and Odisha. Influencer strategy, driver retention comms, and performance marketing at scale.

Jun 2023 – Jun 2024
Design Analyst – CX
JUSPAY

Customer retention campaign design, D2R framework, driver comms strategy — where content met product thinking for the first time.

Nov 2019 – Feb 2023
Design Analyst
Bounce / Wicked Ride

100+ SOPs. CSAT 63%→90%. Repeat complaints 24%→9.7%. Four years of building systems that made customer experience measurably better.

Apr – Sep 2018
Senior Executive – HR
360 Realtors

Talent acquisition, onboarding, and engagement. The foundation for understanding people — which turned out to be useful for everything that followed.

May 2016 – Oct 2017
HR Executive
R&M Associates

Labour audits, compliance, and onboarding at scale. The beginning of a career built around one question: what do people actually need from this?

Skills & Tools

Not a
generalist.
A strategist
who executes.

Three years building brand voices across markets. Eight years understanding how people and processes actually work.

Social Media Strategy Campaign Copywriting Brand Voice Influencer Marketing Content Calendar Multi-channel Campaigns Agency Management Retention & Reactivation Push / WhatsApp / IVR Regional Strategy Performance Marketing Video Content Community Growth Data-driven Insights
Brand & Content
Social Media Growth
Campaign Copywriting
Brand Voice Dev.
Influencer Strategy
Performance & Ops
Multi-channel Campaigns
Retention Campaigns
Agency Management
Regional Market Strategy
BA — Surana College, Bengaluru
2016
Advanced UI/UX Certification — IIIT Bangalore
2023
Lean Six Sigma Green Belt — ASQ
2019
Let's work together

Your brand
needs a city.
I know the way.

yojitha94@gmail.com LinkedIn → +91 99454 65858